10 new Nokia stores in Beijing

Nokia has announced that it will be opening 10 more stores in Beijing next year. However this is not going to be a Nokia flagship store like the ones in Shanghai and Hong Kong. These stores will be managed by the local mobile phone company D.Phone. Let’s hope they are able to match the standards already set by the Finnish giant in the 2 flagship stores. The flagship stores come directly under Nokia and thus have the highest standards when it comes to interiors and customer experience.

The first of these specialty stores in Beijing will be making an appearance in the Zhongguancun commercial area, where already many mobile stores are present. Apparently, work is on the rest of the stores but no official dates have been given by either Nokia or by D.Phone.

This move by Nokia shows that it could no longer choose to ignore the potential of a city like Beijing. But, was this the right way to go? Only time will tell.